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Ciclovia dell'Amicizia - Friendship cycling paths from Munich to Venice for the development of the bike tourism and the cross-border enhancement![]()
Program
INTERREG IV Italia-Austria 2007 - 2013
Theme
Cross-border tourism
Objectives
Results
Activation of the partnership network and planning of all the project phases: project management, planning of the activities, scheduling of timing and resources; coordination and administrative management of all the project activities. Analysis of the status and conditions of the cycling paths: functional analysis (conditions and characteristics of the paths, possible ways for specific use, tour attractions, etc.); analysis of the actual and potential targets; mapping of the paths; analysis of the methods for the promotion and communication used in the different territorial contexts. Design of a development plan and implementation of the “Ciclovia dell’Amicizia”: planning of the interconnection aspects (signals, links, sites of interest, tour satellite activities etc); planning of tour products both in terms of interested targets (present and potential) and of supply (tour packages, ad hoc initiatives, special events) keeping into consideration the different territorial contexts and the different degrees of evolution of the paths. Definition of a web marketing and communication plan for the promotion and the dissemination of “Ciclovia dell’amicizia” in order to enhance the local and territorial peculiarities Launch and promotion of “Ciclovia dell’amicizia” through promotional campaigns, special events, media and press and through the support of tour operators and associations. Monitoring and evaluation of the project results
Partner
Lead Partner: Province of Belluno Partners:
Project total budget
Total budget of the project: € 714.266,60
Duration
March 2013 - March 2015 (24 months)
Documentation
Photo gallery
Useful links
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